Butterfly who? While they are not exactly a household name, ButterflyPhoto is now one of the largest resellers of electronic equipment in the world. How? They took a a product that people are passionate about (photogaphy) and focused their marketing to the world’s largest marketplace (amazon.com).

Having amassed a sizable product catalog already online, ButterflyPhoto.com asked Ixtens to take that catalog to Amazon. By using Ixtens as middleware for their product information and order fulfilment with their Amazon marketplace, we simplified the process of managing their sales sales and essentially put them in the world’s largest mall. Now with two storefronts they have even more reason to be passionate about photography.