When CBS Sportsline contacted us they had no warehouse and no inventory. Today they still don’t, but their sales are some of the best in the sports apparel biz. As one of the most popular destinations on the Internet, they’ve been able to use Ixtens to convert eyeballs to customers.

Their secret to success is the ability to enable their suppliers to integrate with their storefront. Why carry inventory when your suppliers will do it for you? Why ship it when your suppliers will? CBS Sportsline has over 60 different suppliers offering goods for sale - so whether it’s NFL, NBA, MLB or NCAA, for their customers it’s all A-OK. Ixtens communicates between the inventories of their suppliers, coordinates drop-shipments. When it comes time to process payments, billing, shipping and fulfilment into a single customer receipt.

When it comes time to collect and distribute funds from purchases, Ixtens is central to the accounting process as well. What’s more, CBSSportsline.com can leverage their considerable brand power to build an ad hoc e-Commerce presence without ever holding a single product in-house.