Time Life is the very definition of posterity. While they may be living in the past, they’re not behind the times when it comes to selling their huge catalog of books, movies and music online. You’ve seen them in print and on TV every day for the past 50 years. So how did their marketing evolve in the age of the Internet?

When Time Life contacted us their needs were less about technology and more about marketing. They had already created an online store. They were selling products and realizing the economies of scale that doing business online promised. But they knew there was more to doing business online than simply having an online store. So they asked us for ways we could help them market themselves better to their existing audience.

That’s where Ixtens stepped in. We took the guesswork out of up-selling, cross-promoting and incentivizing. With a product catalog that stays more or less stagnant, the promise of doing business on the Internet is that you can measure what sales tactics work best with what customers and what products over time. Tapping Ixtens for this knowledge is now essential for Time Life in their everlasting pursuit of marketing the past.