New York, NY (PRWEB) July 07, 2011 - Ixtens, a leader in eCommerce Software-as-a-Service connectivity and automation solutions, will host an interactive webinar for eCommerce leaders, titled “The Changing Dynamics of Retail – Multi-Supplier Marketplaces.”

The webinar will feature a presentation from special guest speaker, Forrester Research analyst Sucharita Mulpuru and will include additional findings from her January 2011 report, “Five Retail eCommerce Trends to Watch in 2011.” In her report, Sucharita showed us that one of the most significant facts regarding eCommerce is how Amazon is growing faster than the rest of the eCommerce industry – in particular with its drop-ship model where Amazon makes sales without holding inventory or managing shipments.

Webinar attendees will hear a discussion covering the following timely trends:

•     The Amazon marketplace model
•     What is an online marketplace
•     The challenges and complexities of establishing a multi-supplier marketplace, complete with business case studies
•     Marketplaces for Retailers vs.Media Companies
•     Difference between the affiliate and drop-shipper model

All attendees will also receive a complimentary copy of Forrester’s “Five eCommerce Trends to Watch in 2011” report

Who:
Sucharita Mulpuru, Vice President, Principal Analyst, Forrester Research, Inc.
Eugene Nikiforov, Co-Founder and CPO, Ixtens

When:
Tuesday, July 12th at 1:00pm EDT / 10:00am PDT

Where:
Live webinar delivered via your computer

How:
Webinar Registration Site

For any inquiries on the webinar or if you’d like information prior to the webinar, please contact Paul Kogan at p(dot)kogan(at)ixtens(dot)com or 646.588.4920.