Publisher and Media Solutions

Multichannel commerce can be summed up in one word for publishers. Well, two words: transactional monetization.

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Display advertising is down and contextual ads are not performing well? Growth has not been stellar this year and prospects for next year are not looking much better? Every publisher faces these problems. To counter the slump in advertising revenue, some have already embraced transactional monetization.

Social media is paving the way with monetizing through virtual goods and related microtransactions. The gaming business has shown that people are willing to pay online and already associate media with transactions. Buying physical goods is just a step away, and a few pioneers in the media space have already taken steps to capitalize on this emerging trend.

Every successful media company has a loyal audience, a community of readers and followers that visit their sites and trust the content by which they are drawn back on a regular basis. For advertisers, these sites are powerful platforms for delivering messages to consumers, and media sites work hard on sending traffic their way.

With multichannel commerce transactions can happen right on the media site.

If you have a vertical community, one that discusses photo equipment, for example, why send your traffic to Amazon and live on a thin affiliate marketing budget? When consumers come to your site for information, you can offer them transactions as well. By integrating with many merchants, manufacturers, and dropshippers that are already syndicating their products to marketplaces, you can run your own marketplace and become not only an information provider but also a transaction hub.

To learn more about Publisher and Media Solutions, contact us to request a demo.

If you are a publisher already running an online store, take a look at Ixtens Marketplace Solutions.