You really know your audience. We really know eCommerce.

In a world where retailers are masquerading as publishers, growing ad revenue is difficult and the paid subscription model remains challenging, media businesses nonetheless retain an enormous advantage: the quality of their content creates loyal audiences.

Q: How can media businesses leverage their audience to grow sales and diversify revenue streams?

A: By monetizing their website traffic through the launch of an eCommerce marketplace.

With an eCommerce marketplace you will not only gain a new, substantial revenue channel but you will also be able to retain valuable customer information -- leading to deeper engagement with your audience and new advertiser relationship opportunities.

With Ixtens' Marketplace for Media, you can get your eCommerce marketplace up and running quickly, without investing in hardware, inventory, or the hiring of new staff. Ixtens' Marketplace for Media is the only marketplace offering specially designed for non-retailers.

How an eCommerce Marketplace Works

Have you ever noticed that sometimes when you make a purchase from a very large web retailer the item you ordered is actually warehoused and shipped not by the retailer but by the manufacturer or another third-party supplier? This retailer has established a marketplace. With an online marketplace, your business can similarly take advantage of third-party inventory to enable eCommerce right on your content-driven website. In an online marketplace:
 

• Product and inventory information is provided by third-party suppliers
• Sales transactions are processed on your website
• Orders are communicated back to the suppliers, who fulfill them

Ixtens makes online marketplaces possible.
 

With Ixtens’ Marketplace for Media, we bundle our world-class cloud-based platform technology and merchant-supplier network with comprehensive services so you can:
 

• Benefit from the experience of Ixtens’ Marketplace Success Team™, our specialized staff tasked with leading you through the process of launching an online marketplace and making your eCommerce revenue channel an ongoing success
• Get your marketplace up and running quickly without investing in any product inventory
• Maintain full control over the user experience and leverage your existing creative assets
• Offer your customers a fully branded end-to-end experience that includes Customer Service and Returns Management
• Rest assured that your suppliers’ product and inventory information will be kept up-to-date, so your customers don’t experience stock-outs

Discover the features and benefits of Ixtens Marketplace.

Contact us to learn how you can convert content to commerce with an Ixtens Marketplace.